Porsche AR App

Working with Avantgarde Middle East, Engage LDN built an AR app as part of the Middle Eastern launch and eight-country tour of the Porsche Panamera. The app was installed on two iPads, forming part of a bespoke stand. Engage was responsible for asset generation and application build, with Avantgarde handling concept and design of assets. There were five AR markers on each car, and the app urged users to find each of these, with the markers triggering a variety of content in the form of stills, text, video and animation. Whilst this content highlighted certain features of the car such as speed, aerodynamics and colour, this was contrasted with lifestyle content. Engage LDN is the Production branch of Engage Works, a world-leading interactive technology group. Engage Works creates connected experiences for some of the biggest brands in the world. engageworks.com